The wrestling film, which has been dubbed 'the most awaited movie of 2016' by some quarters, has been largely shrouded in secrecy and its poster is the first real piece of promotional material that has been released by Yash Raj Films, its producer.
Moments after it was put out, the poster was shared on Twitter by various websites and industry professionals, who used various complimentary adjectives to describe it, such as:
"Superb!"
Here's the superb first look poster of #Sultan. Waiting eagerly for this movie! #Eid2016 #YRF pic.twitter.com/Ljks3G7wid
— taran adarsh (@taran_adarsh) April 11, 2016
"Fantastic!!!"
Fantastic!!! Blockbuster poster of #Sultan..love it!!! @BeingSalmanKhan pic.twitter.com/gNMtApKapp
— Priya Gupta (@priyagupta999) April 11, 2016
"Mind Blowing!"
Woohoo! 1st Poster of Salman's Sultan is Out and it's Mind Blowing!- https://t.co/DY1O9Tk7D6 #Sultan pic.twitter.com/VIH1D7ilHI
— pinkvilla (@pinkvilla) April 11, 2016
NOT ONLY IS IT INTENSE, IT IS INTENSE AF.
The first poster of #Sultan is out and it looks intense AF! - https://t.co/t98VsPsulI
— MissMalini (@MissMalini) April 11, 2016
And we're happy to report that our reaction to the poster is quite sim—wait, no, holy shit, what is this?!?!?!?!
WHERE IS YOUR NECK, SALMAN?
IS SALMAN KHAN PLAYING AN OGRE IN THIS MOVIE? WHY DID NO ONE TELL US HE'S PLAYING AN OGRE IN THIS MOVIE?
Thankfully, one can always trust Twitter to keep things real during such difficult times.
Sultan – The story of a man who overcame the odds despite the lack of a neck pic.twitter.com/KVokVHfwzg
— Sahil Rizwan (@SahilRiz) April 11, 2016
सुल्तान का पहला दाँव, ना जाने किसका सर न जाने किसके हाथ पाँव https://t.co/cVwSFIGo6m #Sultan
— देहाती (@rohwit) April 11, 2016
(It says "Sultan ka pehla daav, na jaane kiska sar, na jaane kiske haath-paaon" which translates to "Sultan's first move, but no one knows whose head that is, and whose hand and feet those are")
When Bollywood remakes Wonder Woman. pic.twitter.com/PigmColAGg
— Sudhish Kamath (@SudhishKamath) April 11, 2016
Here's film critic Rajeev Masand, saying it like it is.
Is this the WORST photoshop job ever? #Sultan pic.twitter.com/1nOQNht4uH
— Rajeev Masand (@RajeevMasand) April 11, 2016
But, well, Bhai's fans — like many sections of the media — just don't agree.
What a.... Shot!It's definately bigger than our expectations!Blockbuster Of The Year.#SultanPoster
— Salmaniacs Rahul (@urstruly_rahul) April 11, 2016
Ignore Masand Today .. We will all post EARTH SHATTERING OPENING of Sultan's 1st day to his TL.. Sweet Revenge :D :D
— One Eyed King !! (@I_am_Rangil) April 11, 2016
#SultanPoster
What a poster totally unexpected loved it. That intense look of salman khan in poster is mindblowing _/\_ #SultanPoster
— Sultan's Devotee (@SalmansDevotee) April 11, 2016
Shout-out to this dude for trying to be diplomatic about the whole thing.
With all due respect to @yrf & @BeingSalmanKhan sir, the essence of #Sultanposter is fantastic,but Salman ji image is looking photo shopped
— Sumit kadel (@Sumitrajkadel) April 11, 2016
You do you, buddy. You. Do. You.
At the time of posting, #SultanPoster was trending comfortably at the number 1 spot on Twitter.
Mission accomplished?
Sultan is slated to release in theatres during Eid, on July 8.
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