Gone are the days of ritualized courtships and long odes to love. In keeping with its own simple approach to dating and hook-ups, Tinder recently used the occasion of International Haiku Day to encourage people to express their thoughts on love and dating in the form of haikus—Japanese-style condensed poetry.
The Indian arm of the popular dating app collaborated with HaikuJAM, a London-based creative social network (founded by three Economics students) that encourages people to try their hand at writing micro-poems.
The two-day campaign that commenced on 16 April saw some fantastic results globally, and in India: There was a global outreach of 8.6 million people and 9 million impressions, while 8,279 lines and photos were submitted, along with 2,591 haikus from the sub-continent itself. “The most popular themes were Someone New, When We Met, First Dates and Moments, while the most popular words were Love, Eyes, Heart, Life, Time,” shared HaikuJAM’s 24-year old CEO, Dhrupad Karwa.
“Poetry is the language of love and this partnership was a great opportunity for us to bring together haiku lovers to express themselves in their own unique style,” said Taru Kapoor, head of Tinder India in a press statement.
All the best entries are going to be published in a book. Here’s a sneak peek at some of the most awwww-inspiring ones.
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The Indian arm of the popular dating app collaborated with HaikuJAM, a London-based creative social network (founded by three Economics students) that encourages people to try their hand at writing micro-poems.
The two-day campaign that commenced on 16 April saw some fantastic results globally, and in India: There was a global outreach of 8.6 million people and 9 million impressions, while 8,279 lines and photos were submitted, along with 2,591 haikus from the sub-continent itself. “The most popular themes were Someone New, When We Met, First Dates and Moments, while the most popular words were Love, Eyes, Heart, Life, Time,” shared HaikuJAM’s 24-year old CEO, Dhrupad Karwa.
“Poetry is the language of love and this partnership was a great opportunity for us to bring together haiku lovers to express themselves in their own unique style,” said Taru Kapoor, head of Tinder India in a press statement.
All the best entries are going to be published in a book. Here’s a sneak peek at some of the most awwww-inspiring ones.
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